Tomorrow is Thanksgiving and it's one of the
busiest holidays of the year. Traffic swells on roads and at airports as people
travel to celebrate a day of thanks, prayer, and togetherness with friends and
family.
At least that's the Norman Rockwell version of it. It seems every
year that merchants are pushing more and more to be invited to dinner as well.
Yesterday I received an e-mail from Staples trumpeting the fact that they will
be open Thanksgiving Day from 6:00 PM to 10:00 PM. Staples. An office supply
store! So I'm supposed to leave my family and my home on a day set aside to give
thanks just to go out and grab that new fax machine I've been eyeing? Is it
really so important to grab a printer or tablet that you cut short some of the
few precious moments you have to be with loved ones all in the same place?
While Staples is an easy target, Target is just as guilty. But I don't place the
blame primarily on the retailers. The secular world wants to make money, and
they know that holiday shoppers can be attracted with "early-bird sales" and
"doorbusters". In
an article for Colloquy, Lisa Biank Fasig reports:
"When the Macy's
Herald Square store opened last year, more than 15,000 people were waiting, said
Jim Sluzewski, senior vice president of corporate communications at Macy's.
"What we learned is we didn't open early enough," Sluzewski said. "We had very
large crowds just about everyplace, and what many of them told us is that (they)
wished we had opened earlier."1
The article goes on
to say that many of the Thanksgiving Day shoppers are young, falling into the 13
to 30 year old demographic. Do the young people of today value their stuff more
than their relationships?
How is "Give it to me at a discount" Thankful?
The problem isn't simply the devaluing of Thanksgiving as a family holiday,
but the fact that running out to the store to grab that "much needed" television
or laptop at deep discounts is
directly contradictory to the concept of the
holiday itself. The day was to be reserved for giving thanks to God for his
provision and blessing in our lives, not to say "what I have is OK, but I won't
really be happy until I pick up that thing in the ad."
Lest I come on too
strong, I do want to say that I understand money is tight and people will want
to be able to save where they can. I get that. However, I also think that we
need a rest—a Sabbath if you will—from those concerns every once in a while. My
oldest son is married and has a daughter. To be able to gather with them for an
evening is worth far more than the $100 I could save buying a TV on Thanksgiving
night. Those times are too precious to waste on stuff.
There is also a
concept of trust I think gets lost in all this. God commanded Israel that they
should not only have a day set apart from work once each week, but he also
commanded one year where they should not actively farm their fields. That took
an enormous amount of faith on their part in trusting God to provide. There are
so few days offered to us in modern society where we even have the opportunity
to rest and reflect on the blessings in our lives; I'd hate to lose Thanksgiving
to the merchants.
A Cautious Analogy
In our rush to push Black Friday into Black Thursday, I see an analogy. I
want to be careful in saying I'm not calling everyone who shops on Thanksgiving
Day a sinner; I'm merely using the phenomenon as a parallel to a more important
point. Thanksgiving Day sales are driven because stores want to exploit any
opportunity they can to make money. They know that if they offer enticements,
people will come and not only buy the drastically marked-down items, but they
will pick up accessories and other things where profits can be made. Therefore,
as the competition gets more fierce, they continue to push their opening earlier
and earlier, tempting shoppers to visit their store first.
On the other side,
consumers justify their actions by saying they needed that item or they needed
to save those extra dollars to make their budgets work. As they are faced with
earlier openings, they feel like they might miss out, becoming more immune to
the problem while reinforcing the store's actions. This is exactly how sin works
in a person's life. Self-justification and small concessions lead to more
dependence on the sin itself (whatever that may be), until the sin stands in
direct contradiction to those values one says he has. No addict has ever
purposely sought out his addiction, yet the consequences of his concessions lead
to serious problems.
I don't know if the Thanksgiving Day opening trend will
continue. Many fewer shoppers are expected this year as compared to last. But,
I don't doubt that we send the wrong message to our families and to the
retailers when we don't take a Sabbath from commercialism and appreciate the
most valuable of all resources: time giving thanks with our families.
References